| What
is a Print Broker?
Managing
your projects with a Print Broker can ensure a smoother
production process.
Email
Disputes: How to Avoid Conflict
Trying
to manage conflict through email can be disastrous and can even cause
disputes to escalate. Learn how to difuse these potentially volatile
situations
appropriately.
Are
the Wonderful World of Webinars Working for You?
Live
or recorded, webinars are an excellent tool for marketing, training, fundraising
and more. See how this convenient, cost-effective and cutting edge technology
can work for you.
VIEW
our short demo online for Windows users (under 2 minutes). Mac users:
please download
the demo files. Install the WebEx Player (unstuffing it first if necessary),
then double click the file entitled ED.wrf.
Are
Hidden Design Choices Hurting Your Web Site?
Some
simple questions to ask your designer that will ensure higher search engine
rankings and ease of use for your visitors.
What
is a Logo?
When
embarking on a corporate identity or branding project, think of all the
places you’ll use the logo, from small, black and white newspaper
ads, a two-color version for your letterhead and business cards, and perhaps
a full-color version for your web site. Use the check list supplied to
avoid these common mistakes.
New
Tools for Faster Publishing
We
all know the advantages of Adobe Acrobat Reader. Learn how an additional
piece of software can make your life easier.
To
Trademark or not to Trademark
Branding
and trademarks are important to your business. Use this short list
to decide on the kind of protection you need.
On
My Bookshelf: Recommended Reading about Design
If
you want to know more about what constitutes effective design - and how
companies are using design to achieve business goals, the following newsletters
and books are a good place to start.
HTML
E-Newsletters: Tips to Avoid Being Trashed
What
are some of the reasons people delete e-newsletters without reading them?
Learn how to ensure that your e-newsletters get saved.
HTML
E-Newsletters: Generic Templates vs. Custom Design
What's
the best design decision for your e-newsletter? Read the pros and cons
here.
3
Fatal Mistakes of Design
Are
your marketing materials using reverse type, monotony or creativity to
your disadvantage? Find the fixes here.
The Right Image
Make
the images you use in your marketing materials deliver your message as
powerfully as your words.
Jimmy
Neutron: Marketing Genius
Learn
the secret of leveraging your points of customer contact from a kid’s
cartoon.
Designing
Print Ads for Multiple Audiences
Getting a bang for your media buck when you have more than one
message and more than one audience.
Increase
Sales with the Right Font for the Job
Make sure the fonts you use are making your marketing materials
readable and memorable.
How
Typography Aids Reader Comprehension
Avoid these common typographic errors that impair readability.
It
Looks Pretty But Can They Read It?
How to balance eye-catching graphics and readability.
Meaningful
Communication
Some thought on what’s important in the larger scheme of things.
Reflections
on Summer
A peaceful, helpful image and message.
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