Client: HealthAlliance
Project: Identity and  Standards Manual

Problem/Solution: HealthAlliance is a newly formed corporation merging 2 local hospitals, nursing homes, adult day care, physician recruitment offices and medical supply divisions. It was first necessary to name the new organization, develop a mark for them and produce a stationary package so that the corporation's day to day business could be carried out. From there we developed a manual that included a letter from the president, corporate signage system with correct and incorrect usage of the mark, use of color, typography, operational letterhead packages with specifications for the various arms of the organization, publications and advertising. This manual will be distributed to all offices in the HealthAlliance umbrella.

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