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| Client:
Addison Wesley Publishing |
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Problem:
MiniTab Statistical Software and Addison-Wesley Publishing Company worked
on a joint venture to publish, promote and distribute a student edition
of their software. Solution:
Since the software analyzes statistical information, we used a bell curve
in a repeating pattern with the MiniTab logo identifying data points on
the curves. The project included a slipcase, manual, software case, instructor's
manual, and disk labels. Marketing reports that this software is selling well and they are very pleased with the "shelf attraction" of the package. |
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