Writer/Marketing Communications Strategy
|In Memoriam: Myrna Bayliss
Dianna is a marketing communications professional who has held positions at various high-tech companies in the Silicon Valley and the East Coast since 1986, including Varian Associates and Precision Technical Sewing. In June 1999, Ms. Huff was awarded the “ABC”, or Accredited Business Communicator, by the International Association of Business Communicators (IABC).
The ABC is granted after a rigorous portfolio and examination process. Only about 10 people in New England currently wear the ABC designation. Those persons carrying the ABC must adhere to the IABC’s Code of Ethics.
A graduate of California State University, Hayward, with a BA and MA in English, Ms. Huff is currently an active member of the Boston Yankee Chapter of the IABC, the Alliance for Amesbury, and the Portsmouth, NH Chamber of Commerce. She teaches Marketing Writing at Northeastern University. Ms. Huff is a proud mompreneur who is successfully raising a business and a family.
Laura is a highly skilled web, graphic and presentation designer with a proven record of visually appealing, customer-friendly web sites that increase sales and visibility. She is knowledgeable in the fields of e-commerce, marketing, public relations and technical writing. She has an extensive background in corporate computer consulting and training.
A big thinker who can manage all the details, Rob Weinberg is a 20-year marketing veteran with a unique ability to tie strategically diverse - and sometimes unusual - players towards resolution of a common goal. Highly regarded as a dynamic conceptual thinker, Rob has helped clients in every industry imaginable find hidden profit centers and eliminate the volatility from their marketing efforts - both in good times and bad.
Formerly the president of W. L. Harvey Marketing Communications - a Madison Avenue agency - Rob brings to the team an enviable level of expertise across a wide range of the marketing spectrum. His strengths include strategic planning; research and analysis; direct response marketing; and public relations. His successes for clients have included lead generation; alliance building; website development; and sales promotion.
Rob is author of the acclaimed book Removing the Mystery from Marketing, as well as being a frequent columnist in a wide variety of business and general interest publications. Because of this, he is a regular speaker before both private and governmental groups. He is also available for kid’s parties.
Myrna was a friend and colleague. She was a public relations professional with a broad background in communications. She worked at the University of Massachusetts Medical Center in Worcester. She left there as Associate Vice Chancellor for University Relations.
In this capacity, she had communications responsibilities for the Medical School, Graduate School of Biomedical Sciences, Graduate School of Nursing, and the clinical system (UMass Clinical System, pre-merger), and served as a consultant to UMass Memorial Health Care. Her responsibilities included publications, periodicals, marketing and fundraising collateral, and crisis communications. She reported directly to the Chancellor/Dean and served as one of his key advisors.
She has written and edited white papers, case statements, grant requests, copy for college viewbooks, feature stories, donor publications, proposals and speeches. She has worked on many committees and task forces to develop strategic communications plans and to orchestrate the resolution of issues. She has also worked in partnership with marketing professionals to develop strategies for growth, enhanced visibility and expansion, for both profit and non-profit organizations.